Before you get carried away with the look and feel, the colours and the sexy imagery, wait up a sec, this workshop steps back, explores and discovers your vision, your voice, your vibe and how to communicate this with the confidence and clarity to connect with your audience through all of your points of interaction.
Good design makes for good business—but both drift aimlessly without a clear, concise, congruent soul-aligned business strategy. Trust me when I say you need this.
Using my experience, wisdom and knowledge in brand development before we start, ensures your branding is positioned to inspire highs fives that convert to impact and bottom line. You might be embarking on your 1st or 7th venture, or you might be a few years in, needing help to refine your existing brand to close the gap between how you are perceived in the market and the real value you know you deliver. Either way, know we are focused on positively impacting your positioning, purpose and profit.
A 3-hour deep dive power session with expert brand developer, Eilish. Together, we'll work through your foundations, framework, blocks and key brand messages.
You'll leave feeling inspired and confident with full conviction about the next steps to take to realise your brand vision, closing the gap between your present reality and your future vision.
The purpose of this session is to challenge and clarify your strategic thinking, fortify your business and brand foundations and develop a clear roadmap for your brand. The contents of the session will be tailored to get to the heart of your unique situation and will include worksheets and somatic work to nail your brand essence, experience, and expression— so you leave with a clear framework, ideal market, positioning and personality with creative direction to clarify the imagery, tone, voice and social media.
We'll meet in Bondi or via Zoom over a cuppa and treats. My work process is always conversational, dynamic and co-creative. I aim for effectiveness over efficiency. To optimise our time, I'll need some background and insights into your brand and YOU (the business leader) before we meet. We’ll send you a brand checklist to audit your current brand assets (if you have any), and a detailed questionnaire, so we're up on your goals, mission, values, concerns, challenges and priorities so we can do our due diligence and come ready to dive deep taking an objective look at your business and brand.
We know the micro is in the macro: the seed holds the tree, but when we're too close we can't see the wood from the trees. This is my version of Eames Power of Ten* This workshop is therapy meets a deep and meaningful. Divining the who, why, what, how and for whom is the focus of strategic brand positioning and storytelling. To know where you are going, you have to own where you've come from and be present in your now. We gather, collect and cultivate a plan on who you need to be to 'own your space', surprise and delight, engage and expand your clients. When you look good, feel good and do good—and feed your bottom-line, you've got the resources and space to keep evolving and growing.
My mission is to make creatives commercially clever so you're
in dream-up or startup mode—an entrepreneur or a team with a strong vision.
in ramp-up mode, looking to redefine your brand-positioning or clarify your strategy.
a growing business needing to reimagine your brand culture and for your team, clients and ecosystem
a mature business developing a sub-brand or introduce new products within your brand stable
a mature business expanding into new markets.
a creative professional developing your personal brand or product launch
Vision: Where are you going?
Mission/Purpose: Why does your business exist? Whom do you serve? What problem(s) do you solve?
Priorities: What do you need to focus on and in what sequence to achieve your Vision?
Planning: What do you need to do and when to accomplish your strategic priorities.
Measurement: How will you know you are successful?